Cookie Policy
At Kllydsa Lifestyle Private Limited ("Truegrade"), we respect your concerns about privacy and value the relationship we have with you.
Like many companies, we use technology on our website to collect information that helps us enhance your experience and improve our products and services. The cookies that we use at Truegrade allow our website to work and help us understand what information and advertising is most useful to visitors.
Please take a moment to familiarise yourself with our cookie practices. If you have any questions, please contact us at info@thetruegrade.com or call us at +91 8448667957.
What Does Cookie Mean?
Cookies, pixel tags and similar technologies (collectively referred to as 'cookies') are files containing small amounts of information which are downloaded to any internet-enabled device — such as your computer, smartphone or tablet — when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie.
Cookies perform a number of useful functions, such as remembering your preferences, improving your online experience, and helping us offer you the most relevant products and services.
There are several types of cookies. They all work in the same way but have minor differences. A detailed breakdown of the cookies we use is provided in this Policy.
Who Is Collecting It?
Any personal data collected by Truegrade via cookies and other tracking technologies is controlled by Kllydsa Lifestyle Private Limited, the Data Fiduciary.
This Cookie Policy applies to our website (thetruegrade.com), any branded pages we operate on third-party platforms (such as Instagram or Facebook), and any applications accessed through such websites or platforms (collectively, "our website").
By using our website, you are consenting to our use of cookies in accordance with this Cookie Policy and our Privacy Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or discontinue use of our website. Disabling cookies may affect your experience on our website.
Truegrade will only collect, use or disclose your personal data where it is fair and lawful to do so. For a fuller understanding of how we use personal data, please refer to our Privacy Policy.
What Do We Use Cookies For?
We use cookies to make the Truegrade website easier to use, to deliver a personalised experience, and to better tailor our products, services and content to your interests and needs. Cookies also help speed up your future visits to our website.
Where you have provided your Consent, cookies may be used to collect personal data, which we then use to build audience profiles and deliver targeted advertising tailored to your interests, and to limit the number of times you see the same advertisement. For more detail on profiling activities, please refer to our Privacy Policy.
We may also use cookies in emails and newsletters to help us improve content relevance and measure engagement.
Additionally, we use cookies to compile anonymous, aggregated statistics that help us understand how visitors use our website, improve its structure and content, and measure the effectiveness of our advertising campaigns.
How Can I Control or Delete Cookies?
You have several options to manage your cookies:
• Withdraw your Consent at any time
• Disable Truegrade or third-party cookies through your browser settings
• Use third-party tools or browser extensions that help block or manage cookies
Control Via Your Browser Settings
Most internet browsers are set up to automatically accept cookies. If you do not want our website to store cookies on your device, you can change your browser settings to receive a warning before certain cookies are stored, or to refuse most or all cookies.
Please note that disabling cookies may affect your experience on our website — for example, you may not be able to use certain features or view personalised content.
If you use multiple devices or browsers to access our website, you will need to adjust cookie settings on each one separately.
You can manage cookies on the following browsers by visiting their respective help pages:
• Safari
You can also visit www.allaboutcookies.org to learn more about cookies, including how to see which cookies have been set and how to manage or delete them.
What Cookies Do We Use?
Cookies used on our website fall into the following categories:
Necessary Cookies
These cookies are essential for the Truegrade website to function correctly. They enable core features such as page navigation, shopping cart functionality, and secure checkout. Without these cookies, certain services cannot be provided. An example includes remembering text entered in a form when you navigate back to a page within the same session.
Do these cookies collect personal data/identify me?
These cookies do not identify you as an individual. If you do not accept them, it may affect the performance of our website or prevent certain features from working.
Performance Cookies
These cookies collect information about how visitors use our website — for instance, which pages are visited most often, how long visitors spend on each page, and any errors encountered. This information helps us improve the performance and structure of our website. These cookies may also help us understand whether a visit originated from an affiliate or resulted in a purchase.
Do these cookies collect personal data/identify me?
These cookies do not identify you as an individual. All data collected is aggregated and anonymous, and used solely to improve our website.
Functionality Cookies
These cookies allow our website to remember your choices — such as your preferred language or region — to provide a more personalised experience. They may also remember changes you have made to text size, font preferences, or other customisable elements of our website. They may be used to keep track of content you have already viewed to avoid repetition.
Do these cookies collect personal data/identify me?
The information these cookies collect may include personal data that you have disclosed. If you do not accept these cookies, it may affect the functionality and personalisation of our website.
Targeting or Advertising Cookies
These cookies are used to deliver content that is relevant to your interests and to show you targeted advertising. They also help us limit the number of times you see the same advertisement and measure the effectiveness of our advertising campaigns — both on the Truegrade website and on third-party websites. They record that you have visited our website, and this information may be shared with advertisers and our advertising partners.
Do these cookies collect personal data/identify me?
Most types of these cookies track consumers via Device ID or IP address and may therefore collect personal data.
Third-Party Cookies
We work with a number of third-party partners — such as Meta (Facebook) and Google — who may set cookies on your device on our behalf when you visit our website. These cookies enable them to deliver tailored Truegrade advertising within their own platforms. We endeavour to identify these cookies before they are used so that you can decide whether to accept them. In some cases, you may encounter third-party cookies from providers of embedded features (such as a YouTube video) even if you have declined our own cookies, because you have previously consented directly to those third parties. In such cases, please withdraw your consent directly on the relevant third-party platform.
Do these cookies collect personal data/identify me?
Depending on the type of cookie used by the third party, the information collected may include personal data.
Duration of Cookies
We use two types of cookies based on how long they remain on your device:
Session Cookies
Temporary cookies that are deleted from your device as soon as you close your browser or leave our website.
Persistent Cookies
These cookies remain on your device for a set period of time — or until you manually delete them. The duration depends on the specific cookie's lifespan and your browser settings.
Updates to This Policy
Truegrade will update this Cookie Policy from time to time to reflect changes in our practices, technologies, or applicable regulations. When we make changes, we will revise the "Last Updated" date at the top of this Policy.
We encourage you to review this page periodically to stay informed about how we use cookies. Your continued use of our website after any update constitutes your acceptance of the revised Policy. If you do not agree with the terms of this Policy, your only remedy is to discontinue use of our website.
How to Contact Us
If you have any questions or concerns about this Cookie Policy or how we use cookies, please contact us:
Email: info@thetruegrade.com
Phone / WhatsApp: +91 8448667957
You can also reach us through the Contact Us form on our website at thetruegrade.com.